AVATR (阿維塔), a Domestic Luxury Electric Vehicle Brand, Expands in Hong Kong with New Flagship Store
The AVATR brand, a premium luxury electric vehicle (EV) maker from China, has taken another significant step in the Hong Kong market. The Ch Inch Chung Group has announced the grand opening of the new AVATR Hong Kong flagship store in Kwun Tong, marking an important milestone in the brand’s local development.
Spanning over 4,000 square feet, the new flagship store is located at the ground floor of the Ch Inch Chung Group building on Kai Cheong Road. The store features a minimalist and elegant wooden decor, creating a high-end and comfortable atmosphere. This opening brings the total number of AVATR locations in Hong Kong to four, including a pop-up store at Mira Place in Kowloon Tong and test drive centers in Ap Lei Chau and Quarry Bay.
At the opening ceremony, the brand showcased several eye-catching models, with the most notable being the limited-edition AVATR 011. This special edition was co-designed by AVATR’s Chief Designer, Nader Faghihzadeh, and Matthew M. Williams, co-founder of 1017 ALYX 9SM. The AVATR 011 features a unique “Shadow Black” exterior and a luxurious interior with glossy Nappa leather and matte Nuprima leather upholstery. The seats are fitted with detachable MMW fashion buckles, highlighting the model’s distinctive personality and luxury. Remarkably, all 500 units of the globally limited AVATR 011 have been sold out, underscoring the strong market demand for this model.
In addition to the AVATR 011, the store previewed the upcoming AVATR 07, a mid-size electric SUV set to launch in Hong Kong later this year. The AVATR 07 boasts an innovative cockpit design with a wrap-around quad-screen and ambient lighting, creating a futuristic and tech-savvy interior. The Hong Kong version of the AVATR 07 will be available in both rear-wheel-drive and all-wheel-drive configurations to cater to different driving preferences.
The AVATR 11, which is currently on sale in Hong Kong, has also gained significant popularity. The initial batch of units sold out quickly and deliveries have already commenced. The new batch of AVATR 11 is now available at a discounted price starting from HK$469,800, featuring a front tri-screen (with video playback function), dual zero-gravity climate-controlled massage seats, and a 25-speaker British Meridian sound system with a total output of 2,016W, providing users with a premium driving experience.
Since its debut in Hong Kong in May this year, AVATR has quickly captured the market’s attention with its forward-thinking design that seamlessly blends cutting-edge technology and luxury elements. As a premium EV brand, AVATR is committed to offering a unique driving experience for its users. The opening of the Kwun Tong flagship store not only solidifies the brand’s presence in Hong Kong but also provides local consumers with an excellent opportunity to experience AVATR models up close.
With the rapid growth of the Hong Kong EV market, AVATR, with its high-end positioning and superior product quality, is well-positioned to secure a strong foothold in the competitive market. Consumers can now visit the flagship store and other locations to personally experience the unique charm and advanced technology of this emerging brand.
