The 59th Hong Kong Brands and Products Expo is proving to be more than just a typical shopping event, emerging as a vibrant marketplace that celebrates local commerce and caters to diverse consumer needs. Held at Victoria Park, the 24-day expo has quickly become a bustling destination for holiday shoppers, with exhibitors expressing optimism about significant sales growth.
One of the most notable innovations this year is the Senior Vitality Zone, a strategic addition that has captured considerable attention. Designed specifically to engage elderly visitors, this zone offers a range of products and services tailored to senior consumers. Over 100 exhibitors are providing at least 5 percent discounts to senior citizen card and JoyYou card holders, demonstrating a thoughtful approach to supporting the “silver economy.”
Visitors like Chiu, in his 70s, are enthusiastically embracing the expo’s offerings. He exemplifies a consumer mindset focused on meeting family needs and finding joy in purchases, rather than being constrained by strict budgetary concerns. Health product vendors like Lam are equally excited, anticipating a substantial sales boost from the steady stream of elderly shoppers attracted to the specialized zone.
The expo’s festive atmosphere extends beyond health products, with vendors offering enticing “lucky bag” sets that have become particularly popular among families preparing for the Lunar New Year. Visitor Cheung’s experience illustrates the event’s appeal, having spent around HK$15,000 on diverse items including delicacies like caterpillar fungus, Chinese pickled vegetables, jellyfish, and bean and sesame powder. While she noted slightly higher prices compared to previous years, the crowded environment suggested a robust local consumer market.
Another exciting addition this year is the Hometown Flavors Zone, which has drawn significant crowds interested in regional culinary specialties. Sichuan walnuts, for instance, have been a particular draw, with some visitors explicitly attending the expo to explore unique food offerings. This zone reflects the event’s commitment to showcasing diverse regional products and experiences.
Practically speaking, the expo offers convenient access for visitors. It runs daily from 11 am to 9 pm, with an admission fee of HK$10 and free entry after 7 pm. This accessibility ensures that working professionals and families can easily participate in the shopping experience.
The event’s success goes beyond mere commercial transactions. It serves as a platform for cultural celebration and economic activity, bridging traditional and innovative market approaches. The strong turnout and positive feedback from both visitors and vendors underscore the expo’s significance in fostering community engagement and supporting local businesses.
The 59th Hong Kong Brands and Products Expo demonstrates how a well-curated shopping event can transcend traditional retail experiences, creating a dynamic marketplace that celebrates local culture, supports diverse consumer needs, and generates economic momentum during the Lunar New Year season.
