迪士尼香港20週年慶典 推出創意 dining 體驗

香港迪士尼乐园度假区在庆祝其20周年之际,将其餐饮景观转变为一场奇妙的风味与故事之旅。这一里程碑不仅仅是主题公园娱乐的体现,更是迪士尼想象力与美食创新的奇妙融合,吸引了来自世界各地的游客。

度假区的餐饮策略远远超出了传统的主题公园餐饮,通过食物创造了沉浸式的体验,将心爱的角色和故事带入生活。例如,去年举办的《圣诞夜惊魂》主题餐饮活动,以杰克和莎莉为主角,共售出超过7,000套餐,今年的活动已预订一空。同样,2024年推出的《冰雪奇缘》皇家早餐自助餐已售出超过8,000套,让客人有机会与安娜等角色进行互动。

A brightly illuminated Disney castle decorated with colorful projections and surrounded by a fountain, with fireworks and laser lights forming the number "20" in the sky to celebrate Disneyland Hong Kong's 20th anniversary.

主题美食已成为度假区餐饮策略的支柱。为了迎接《疯狂动物城2》的上映,特别主题小食即将推出;20周年庆祝活动中,推出的派对共享拼盘在一个月内售出40,000套,令人印象深刻。度假区的酒店也融入了这种创意餐饮理念,Marvel主题的量子汉堡售出超过3,000个,而迪士尼朋友点心特别受到日本客人的欢迎,本财政年度已售出17,000套。

A variety of themed snacks, desserts, and dishes including Olaf soft serve, Halloween-themed treats, and character-inspired pastries are displayed at a colorful dining event celebrating Disney's 20th Anniversary at Hong Kong Disneyland.

文化多样性是香港迪士尼餐饮理念的核心。度假区为全球游客提供创新选择,如新推出的航海家餐桌餐厅的清真认证餐点和吸引日本和中国大陆粉丝的 Duffy 和朋友们系列美食。本地风味同样受到重视,自2025年6月以来,香港奶茶口味冰沙已售出近30,000杯,而《冰雪奇缘》主题奥拉夫软冰淇淋的销售超过了600,000杯。

餐饮的魔力不仅限于游客体验。度假区还通过其“迪士尼餐盒快送”计划展示了对社区福利的深厚承诺,自2013年以来已向敬老院、贫困家庭和儿童捐赠了超过480,000份剩余餐食。此外,度假区投资本地人才,近三分之一的领导级厨师是职业训练局(VTC)的毕业生。

A young girl wearing pink Minnie Mouse ears interacts joyfully with Mickey Mouse dressed as a ranger, while two other children watch, all seated at a table in a warmly decorated, lively dining area during a Disney themed Halloween event.

这些努力得到了广泛认可。度假区已获得近80个餐饮奖项,并与香港旅游发展局密切合作,参与即将举行的香港美酒佳肴巡礼。这些认可突显了香港迪士尼作为文化和经济枢纽的角色,成功地将娱乐与美食创新完美结合。

Children are enjoying a themed dining experience at Hong Kong Disneyland, interacting happily with Mickey and Minnie Mouse dressed in formal and playful costumes amidst a brightly decorated, elegant setting celebrating the park's 20th anniversary.

度假区的餐饮策略在财政上也取得了成功,2025财政年度的人均消费增加归功于客人对定制餐饮体验的高满意度。季节性菜单使选择保持动态,圣诞节菜单升级使用优质食材,并在酒店自助餐中加入角色互动,增添了一层额外的魔力。

随着香港迪士尼庆祝其20周年,它清楚地证明了餐饮不仅仅是提供食物,更是一种故事体验,将游客带入他们喜爱的迪士尼角色的世界,同时庆祝本地和全球的美食传统。从《冰雪奇缘》灵感的早餐到漫威主题的汉堡,度假区继续突破主题公园餐饮的边界,创造的记忆远不止于餐桌。

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