2025年香港美食節吸引早鳥購物者

一年一度的香港美食博覽於灣仔香港會議展覽中心揭幕,熱情的市民蜂擁而至,期待探索節日美食優惠。週四上午會場甫開門,許多推著購物車的市民便已準備就緒,場面熱鬧非凡。

較早入場的市民展現出不同的採購策略與消費動機。一位消費約1000港元的市民主要選購核桃等乾果,認為今年價格特別合理。與傳統偏好臘腸等應節食品的消費者不同,這位市民更注重健康產品選擇。博覽會商品種類保持一貫水準,偶有新產品加入,讓熟客在熟悉之餘也能發現驚喜。

參展商們以戰略思維應對這場盛會,力求在經濟不景氣中突圍。海味攤主林女士作為博覽會常客,推出「一元海參」等創新促銷,並將鮑魚罐頭打折出售。儘管今年經營成本上漲,林女士仍堅持維持價格穩定,寧願薄利多銷。面對消費意願低迷與電商競爭加劇,她的目標是維持往年銷售額。

A crowded food festival with numerous stalls displaying dried fruits, seafood, and festive culinary offerings, filled with people shopping and sampling various treats.

曲奇餅商販梁先生第二年參展,根據去年首戰告捷的經驗擴大攤位規模與備貨量。他延續「四盒曲奇100元」的熱門優惠,希望在使營業額翻倍的同時提升品牌知名度。梁先生清楚意識到消費者信心不足的挑戰,但仍對展覽成效持樂觀態度。

A colorful promotional poster features a cute, cartoon cat dressed as a chef holding a fork and a spatula, surrounded by illustrations of dried fruits, seafood, and festive food items, promoting the Hong Kong Food Festival 2023 with images of crowded booths and vendors.

另一位消費者分享其無預設預算的購物方式,選購臘味零食之餘,更將博覽會視為支持本地商戶的節日傳統。她認為單件商品價格與日常店鋪相差不大。第三位受訪者則展現議價智慧,成功以100元購得三盒止咳產品,並加購桑椹等商品。選擇清晨入場讓她享受了較舒適的購物環境。

A cute cat character dressed in festive clothing holds a fork and a fish, positioned next to the text promoting the 23rd Hong Kong Food Festival, featuring colorful holiday-themed design elements.

這場為期五天的美食盛事持續發揮連接本地商戶與消費者的平台作用。雖然商品種類變化不大,但通過策略定價、多元產品與節日購物氛圍,始終保持吸引力。對林女士、梁先生等參展商而言,這是直面客戶、測試市場、適應經濟變局的寶貴機會。

對消費者來說,香港美食博覽不僅是採購之行,更是囤積應節食品、探索各類產品、參與社區體驗的季節傳統。這場盛事完美體現香港節慶期間商業、傳統與社區交融的動人景象。隨著展會進行,無論參展商或消費者都滿懷期待,盼望在弘揚本土飲食文化與創業精神的互動中收穫雙贏。

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